One stylish step for man

 Men Bomber Jacket LONDON, Paris, New York, Milan – when it comes to fashionweek, women’s trends always soak up the spotlight. Althoughmany of the industry’s famous designers are male, menswearbarely registers on the style barometer. But fashion matters to men. Despite the credit crunch, when guys dohit the shops the average spend in their favourite clothing storeis ￡140, according to industry analyst Drapers. Inspired by the likes of style icons David Beckham, Brad Pitt andnew cool kid on the block Mark Ronson, men don’t have to bevain to care about looking good. With Father’s Day tomorrow, it’s time for men’sstyle to shine. From George Clooney gentleman to Liam Gallagherrock god, this season’s trends should appeal to hisfashionista alter ego. Ian Bryder, menswear design manager at ASOS, gives us the lowdownon this summer’s hottest styles. MIAMI VICE If your man likes to scrub up nicely, this summer’s smart,preppy look with a twist should tick his style boxes. ASOS hasdubbed this look “Poolside”. “It’s very ‘Englishman in LA’, with smart,relaxed, colourful takes on classic Anglo menswear pieces,”says Ian. “Think cotton blazers, smart shorts, slim short-sleeved checkshirts and canvas deck shoes with retro tortoiseshell-framed shadesand a straw trilby.” BAG THE TREND: Next’s grey cotton blazer and T-shirt set,￡85; belted jeans, ￡40, and white pointed lace-up shoes, ￡45.Or, from House of Fraser, Ralph Lauren navy blazer, ￡340; RalphLauren blue V-neck tank top, ￡70; Tommy Hilfiger white tailoredshorts, ￡60, and Tommy Denim white shirt, ￡60. SURF’S UP Young hip guys with a passion for standing out from the edgy stylecrowds will love this season’s “Digital Surf”look – perfect if Mr Norm is his wardrobe nemesis. “It’s young, fun, bold, bright and very skinny,”Ian says. “The crowds at the various new ‘urban beaches’ inthe UK, where hi-graphic surf culture meets an edgy, streetwiseclubbing crowd, were the inspiration behind this look. “Go for loud, futuristic boardshort prints with bright,hooded sweatshirts, flip-flops, graphic T-shirts and coloured framesunglasses.” BAG THE TREND: Topman’s yellow frame sunglasses, ￡12; pipedpolo shirt, ￡14, and print cardigan, ￡25. Or, all at Debenhams,Red Herring trilby hat, ￡25; print T-shirt, ￡14; yellow jeans,￡25, and St George by Duffer plimsoll, ￡18. FESTIVAL FARE Festival wear doesn’t have to mean grungy macs and greenwellington boots. ASOS has rocked up festival gear with a Tokyostreet-inspired look christened “Fuji Festival”. Ian says: “Festival essentials have been given a lightweight,layered, lived-in feel with a vintage Japanese graphic edge. “It’s all about lightweight nylon jackets andwellingtons for those midsummer downpours and rolled-up denimshorts, retro checked shirts and Y-neck T-shirts ready for thoserays of sunshine.” BAG THE TREND: ASOS.com’s metallic bomber jacket, ￡40; checkroll-up-sleeve shirt ￡28; slim-fit trousers, ￡28, and flip-flops,￡6. Or Topman’s nylon jacket, ￡45; T-shirt, ￡12; denimshorts, ￡25, and flip-flops, ￡12. SUMMER STAPLES Want to know what to shop for to update your seasonal wardrobe? Ianrecommends the top 10 buys to splash out on this summer – andthe key details that make all the difference to ensure that yourman is bang on trend: Smart shorts – solid white or navy, or formalwear-inspiredstripes or fine checks. Try Marks & Spencer Blue Harbour navychino shorts, ￡9.50. Check shirt – oversized ginghams or colourful madras checkswith rolled-up extra short sleeves. Try Topman multicoloured brightcheck shirt, ￡25. Polo shirt – the Blake Fielder-Civil effect. Must be skinnyfit with top button fastened. Try Republic Soul Cal block-stripepolo, ￡19.99. Printed vest – striped or retro geometric patterned, or trytwo solid colours layered over each other. Try ASOS green and whitestriped vest, ￡8. Denim shorts – jean style worn with hems rolled up above theknee for a relaxed vibe. Try Next denim three-quarter-lengthshorts, ￡32. Hooded tops – the perfect layering piece for chilly festivalevenings. Try: Burton graphic hoodie, ￡28. Cotton blazer – fine stripes look strongest; team with slimjeans and a bold-coloured polo. Try ASOS fine-striped, fittedblazer, ￡40. Grey denim – the new indigo for denim. Works great withsummer colours for a smarter jeans look. Try Dr. Denim Snap FitGrey Jean, ￡40 at Urban Outfitters. Clubmaster glasses – the new Wayfarer for this summer. TryASOS Clubmaster tortoiseshell sunglasses, ￡12. Boat shoes – this season’s must-have footwear, inwhite, navy or bright, preppy colours. Try French Connection whiteboat shoe, ￡50.